TV ratings company Nielsen promises that EEG, biometrics, and facial scans will help make ads that appeal to short-attention-span viewers.
When was the last time you saw an amazing commercial—one that makes you smile every time you think about it? If you don’t have an answer, you’re not alone. The challenge of attracting eyeballs and the hearts and minds of viewers has bedeviled advertisers since long before the era of Don Draper.
